Print Ad Analysis Essay Example | Topics and Well Written Essays - 500 words - 1

Print Ad Analysis - Essay Example The advertisement I have chosen is just like that- it depicts a company of three friends driving a cabriolet in some desert like area and having fun. They are screaming, shouting, and singing drunk with new possibilities. I have noticed that the whole advertisement presupposes motion as all the people on the image are moving. A young boy in his twenties is evidently spending time with his two friends in a trip to the ocean. The advertisement can be interpreted as a call to adventures and taking risks because youth is what usually pushes people to try something new all the time. The motto of the whole Levi`s campaign is â€Å"I will not sit at home collecting dust† and by this slogan the brand explains that it creates roadwear –the clothes perfect for movement and ready for any challenges like getting dirt ad washing. If we recall that jeans were initially invented as the trousers for cowboys so they had to be extremely long lasting, than it is getting clear why Levi`s has chosen such style. The time when men were riding wild young horses and felt adrenalin in their blood has passed. Today many young people prefer the comfort of their bedrooms to real adventures. That is why Levi`s creat ing the advertisement which visually appeals to movement, changes, and challenges wants to recall young people what they were made for. Another noticeable element of the advertisement is the spirit of friendship. There are two boys and one girl in the car and they are literally on the same wave of future adventures. Levi`s emphasizes this team spirit on all images of their campaign- people ready to share time and emotions together, ready to have joy and support each other in critical situations. What stops most of us from going on a long trip around the country? The absence of a good company mostly. And Levi`s tries to show that it is rather easy to find those who will be there for you especially is your share common tastes in fashion. Therefore,